📢 Awareness

Definition

In the Live and Let Live Movement, Awareness refers to a strategic pillar focused on outreach and communicating a culturally sensitive message that the Legal Principle and the Moral Principle offer a practical path to freedom and peace.

Discussion

Live and Let Live is spearheaded by a public charity based in the United States. This charity, the Live and Let Live Community, approaches the pillar of Awareness as a “spread the word” objective.

It helps the charity prioritize communication methods of the Live and Let Live philosophy in an understandable, relatable, and easy to share way.

The charity does not expect any broad adoption of the Legal Principle without a strategy that can reach mainstream audiences and help people see the two principles as common-sense and compassionate rather than fringe or utopian.

Awareness supports the charity’s two other pillars by enabling the conditions for Belonging and Change.

Tags: Strategy Movement
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